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Rapid growth in domestic demand At present, there are more than 400 lubricant production enterprises above designated size in China. The total production volume this year increased by 13.8% over the same period of last year. At the same time, the demand for the lubricants market this year has also been greatly improved compared to last year. In particular, the use of vehicle lubricants has shown a rapid growth trend. Each car traveling 5000 to 7000 kilometers will need to replace a lubricant, as a necessary consumer goods, the demand for lubricants is very large. At present, China's auto ownership is growing rapidly, and the domestic lubricant market still has huge growth potential. Since 2010, while the country continues to implement preferential taxation policies for purchases and automobile-to-country policies, it has also implemented the policy of benefiting from energy-saving cars. The China Association of Automobile Manufacturers expects domestic automobile production and sales will reach 18 million this year, an increase of 32% year-on-year, ranking the world’s largest automaker and the largest new car sales market.
With the growth of China's auto production and sales, the domestic lubricant market has shown tremendous business opportunities. In 2009, domestic consumption of lubricants was approximately 6.35 million tons, a year-on-year increase of 3.3%. Compared with the overall global lubricant market, which fell by 12% to 13%, the potential of China's lubricants market is attracting attention and attracts many imported brands. Greater China market input. The most direct relationship between car sales and lubricant consumption. According to professional research, the correlation coefficient between car sales and lubricant consumption is as high as 0.984. The rapid growth of China's automobile consumption has led to a significant increase in the production and sales of lubricants. In 2009, China became the first country in the world with the highest number of car sales. In 2009, the consumption of lubricants in the country was approximately 6.35 million tons, an increase of 3.3% over the same period of the previous year, of which vehicle oil consumption accounted for approximately 45.5%, which was 2.89 million tons.
High-end market opportunities are huge. High-end lubricants can play a more important role in the goal of energy conservation and environmental protection for automobiles. The most important function of lubricating oil is lubrication and anti-friction, as well as many functions such as cooling, sealing, etc. These functions will keep the engine in a good working condition. The use of high-end lubricating oil is also more conducive to low carbon emissions from the engine.
Faced with the huge business opportunities presented by the high-end lubricants market, many lubricant companies are thinking about how to turn the broad market prospects into business prospects that can be “capturedâ€. At present, on the domestic lubricants market side, multinational companies such as Mobil, Shell, BP and Total have fully completed the layout of the Chinese market and used China as an important engine to drive future business growth; the other side is China represented by Great Wall Lubricants. Local brands intensively cultivated and carefully cultivated the pattern of the high-end market. With the rapid growth of annual sales of automobiles, the market for automotive after-care products is also alive. According to statistics, at present, the high-end market has become the market with the most growth potential and added value of the technology in the lubricants market, and it is booming.
In the next 10 years, China will fully enter the automobile era. Whoever wins the Chinese market will win the future of the global lubricant market. Many people in the industry are optimistic that the growth of automobile consumption, fuel economy requirements, increasingly stringent emission requirements, engine technological innovations, and failures to solve driving problems will all promote the development of lubricants to higher specifications. It stimulated the overall market growth of automotive lubricants and developed it toward high end.
The rise of local brands A person in charge of Sinopec Lubricants Co., Ltd. pointed out that in the face of the increasingly fierce lube oil market in China, local lubricant companies must master core technologies as soon as possible, which directly determines the market position of China’s lubricant companies and determines the industry. The level of development will even affect the development and progress of related industries such as equipment manufacturing and automobile manufacturing. Kline, a world-renowned consultant and market research company, also pointed out that technical expertise has always been and will increasingly become an important means for lubricant suppliers to stand out from the competition.
At present, there are many brands in the domestic lubricants market, and the influential lubricating oil brands include Kunlun, Great Wall, Unity, and Compton. The two major lubricants brands Kunlun and Great Wall are aggressively leveraging their own strengths to increase their market share and occupy the majority of market share. In 2009, Kunlun Lubricants completed sales of 1.8 million tons, realized sales revenue of 13 billion yuan, and the market share reached 36%. The market share of Great Wall Lubricants was as high as 30%. In addition, the younger Compton lubricants have achieved profitability and maintained rapid growth every year since they were established in 1992. In 2009, sales volume increased by more than 40%, far higher than the average level of the industry, and this year it was awarded the China 500 Most Valuable Brand. The rise of domestic brands such as Great Wall and Kunlun owned by Sinopec and CNPC has formed a market pattern in which international brands of lubricants compete with domestic brands for lubricants. In 2009, the local lubricant brands represented by the Great Wall and Kunlun reached 40% in the high-end market. China's lubricants market is a time when the world of foreign brands is gone forever.
High-end lubricant market is booming
In recent years, the rapid development of China's auto market has increased the demand for automotive lubricants. In the next 10 years, the demand for lubricants in the Asia-Pacific region is expected to increase by more than 50% to 15.5 million tons, and China will account for 40% of the regional demand. In recent years, the Chinese government has spared no effort to promote energy conservation and environmental protection. While promoting the upgrading of the automobile industry, it has also stimulated the rapid rise of the high-end lubricants market. The rapid growth of domestic demand for vehicle oil and the upsizing of automotive oil will push the automotive lubricants industry into a period of rapid development. This is the information that the reporter obtained from the just-concluded national auto parts trade fair.