Guangdong mold faced development opportunities Industrial cluster brand shines

Editor's note: Guangdong is a major province of China's mold industry. Its industrial scale accounts for about 60% of the country's total. The business ecosystem is better. The provincial government and the provincial Economic and Credit Commission have successively attracted high-end companies such as China Shipbuilding, Dongfang Electric and AVIC special planes in the Pearl River Delta. Settled in the area, the high-end tool ship of the New China Shipyard has also started construction as a provincial key project in Nansha, which will bring new opportunities for the equipment manufacturing industry in Guangdong Province.

Guangdong Mold Industry Development Competitiveness Analysis

During the “Eleventh Five-Year Plan” period, Guangdong's molds have developed rapidly. The scale of the industry has been further expanded, and mold revenue has consistently accounted for more than 40% of the country's total. According to Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, the import and export of molds in Guangdong has been leading the country, with exports accounting for nearly half of the country's total. Guangdong molds have been leading the national average in home appliance plastic molds for about 10 years. As an overall export-oriented mold enterprise, some companies' moldmaking methods, specialization levels, and management levels are close to those of advanced developed countries, but most of them belong to foreign-funded enterprises. Their mold manufacturing concepts are in line with international standards, and all of their high-precision molds are exported to developed countries. Some companies employ international technical and managerial talents and introduce advanced foreign management software. This is even more important than the introduction of advanced international equipment by domestic companies. Although the mold enterprises in Guangdong were affected by the international financial crisis at the end of the “Eleventh Five-Year Plan” period, their export value and turnover declined, but with the recovery of the economy, enterprises seized the opportunity and formed stronger competitiveness after the crisis.

"Twelve Five" Guangdong Die Industry Advantage Analysis

1. Enterprises should pay more attention to the national "Twelfth Five-Year Plan" development plan. Guangdong mold enterprises must pay more attention to Guangdong's "Twelfth Five-Year Plan" development plan. Guangdong Industry will use high-end new electronic information, new energy vehicles and semiconductor lighting industry as the focus of recent industrial development to promote the overall industrial layout, and ultimately achieve overall adjustment, which is also a major strategy for Guangdong industry to achieve double transformation and change of birds for transformation and upgrading. continue. Electronic information relates to precision metal molds, and new energy vehicles are a major opportunity for the overall development of the entire Guangdong mold.

2. Guangdong's investment in energy vehicles is close to 10 billion. By 2015, Guangdong will have an integrated production capacity of more than 200,000 electric vehicles. The new energy vehicle project will lay the strengths for the future automobile technology and seize the commanding height of the automobile industry. For the mold enterprises, the “Twelfth Five-Year Plan” can develop and be represented in automobile molds. This is a good development opportunity for the nation's mold enterprises. In 2010, China's auto production will exceed 17 million vehicles, and by 2015 conservative estimates are expected to reach 35 million vehicles. Which contains hundreds of billions of mold "cake" can be divided, we can grasp?

3. Rail transit such as high-speed railways and subways is also a national key investment project, electronic information field project, shipbuilding, and large-aircraft project are all our market opportunities.

4. The state's high-tech basic industries such as molds will always support and support the policy level, especially for private enterprises. Mold enterprises are more privately owned SMEs.

5. From the perspective of the open pattern of the entire country, from the Pearl River Delta to the Yangtze River Delta, from the Bohai Economic Circle to the revitalization of the Northeast, from the development of the West to the rise of the Central China, whether it attracts foreign investment or domestic demand, the future of economic growth will drive the entire industry of molds. The rapid development.

Analysis of Developmental Disadvantages of Guangdong Mold Industry

1. The biggest uncertainty factor of Guangdong mold enterprises is the appreciation of the RMB against the US dollar. For the mold enterprises dominated by the outward direction, they will lose the cost advantage. Some medium and low-end export mold enterprises will be difficult to survive, and the high-end mold enterprises will not be affected. Big;

2. Countries will protect local companies due to the financial crisis, so export-oriented mold companies will face greater challenges.

3, China's mold enterprises are difficult to directly enter the international brand's industrial chain;

4, Guangdong mold from home appliances plastic mold to automotive plastic mold requires a process, home appliances plastic parts pay attention to the cooperation between the plastic parts, the car is more emphasis on plastic parts and other material parts;

5. Guangdong's mold talents are highly sought after in the national counterparts, and many talents are attracted to the country by the open pattern of the country;

6. Most of the Guangdong mold enterprises are small and complete, lacking mutual cooperation, let alone integration resources at the capital level. The large number of automotive molds, a company can not eat, and can not integrate the cooperation of other companies, it is bound to become a disadvantage;

7, Guangdong molds are also facing the painful period of the strategic transformation of Guangdong. During the process of double transfer and cage replacement, most of the downstream enterprises of the mold service must move to underdevelopment or owed due to environmental issues or labor-intensive enterprises. In developed regions, service costs for mold companies are increasing. Some mold companies have also been forced to relocate to underdeveloped areas because of low income;

8. Although the mold industry parks around the country have been established, due to the lack of guidance, not only the industry chain and agglomeration effects of the molds can be formed, but instead it becomes a vicious competition among the mold enterprises.

9, Guangdong mold enterprise management methods often pursue people's skills more than specialized, in the process it is difficult to form a professional precipitation and accumulation;

10. The management level of mold enterprises is still the bottleneck of many enterprise development. When China's mold enterprises have a large number of entrepreneurs who are skilled in technology and good management, it is the date when Chinese molds are realized from big to strong.

Guangdong mold optimizes and upgrades the industrial chain

Dongguan has a better mold development area. Judging from the development of molds in Dongguan, it is necessary to have sufficient funds to upgrade industrial upgrading. Dongguan implemented the capital necessary to attract investment and prepare the industrial structure. In order to truly achieve the promotion from “investment promotion” to “investment selection”, Dongguan has established an expert pool for attracting investment, which is composed of well-known enterprises, senior technical talents, and experts and professors in the city, and the number exceeds 100. During the investment inspection activities, experts are invited to provide opinions and play the role of the expert group. Whether the imported project is in line with Dongguan industrial policy, whether it can improve the industrial chain of Dongguan City and conform to the industrial structure, the adjustment direction, planning and feasibility of the project Demonstrate and provide professional advice.

It is reported that by the end of 2009, more than 1,600 foreign-funded enterprises in Dongguan Changan had more than 400 engaged in the production of mechanical hardware and die. More than 1,000 of more than 1,000 private enterprises with an investment amount of more than 1 million yuan focused on this industry. In production and sales, more than 3,400 individual industrial and commercial households have more than 6,200 sales and services in this industry. The number of employees is nearly 150,000, and the annual production value reaches 12 billion yuan, accounting for nearly 30% of the total industrial output value of Chang'an Town, and accounts for the entire country. The total production value of the mold is nearly 10%. The industry concentration of mechanical hardware molds has formed a large scale in Chang'an, and has gradually gained popularity in the machinery hardware mold industry in the country and the world. Chang'an Town has been awarded the title of “Professional Town in Guangdong Province”, “China Famous Town of Machinery and Hardware Die”, “Characteristic Industrial Base for Torch Program of Guangdong Province”, “China Jewelry Industry Base”, and “National Torch Plan Dongguan Changan Mould Industry”. base". The mechanical hardware mold industry cluster has a relatively high reputation. The mechanical hardware mold industry has become a veritable characteristic industry in Chang'an Town, which has led to the development of other related industries and has formed a relatively obvious cluster economic effect.

How to complete the industrial upgrading of the mold industry? Hong Huiping, president of the Guangdong Mould Industry Association, believes that equipment manufacturing companies should establish a modern enterprise system as soon as possible, change operating mechanisms, and encourage social capital and technology to participate in the reform of state-owned equipment manufacturing enterprises. China's shipbuilding, China Shipbuilding and other large-scale enterprises communicated with each other, and the other party has agreed to participate in the cooperation in the production methods of moulds, coverings, parts, standard parts, and non-standard parts, and to invest in the combined production. In addition, Hong Huiping believes that the shortage of skilled personnel meeting the needs of high-end manufacturing is a common problem faced by the mold industry. For this purpose, the Association and Kaohsiung University of Applied Sciences in Taiwan carry out cooperation projects of the school association, which are funded by the investor and managed by the school association.

Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, said that the mold industry has grown at an annual rate of 20% since 2000. During the “Eleventh Five-Year Plan” period, production and sales have been booming, and production, quality and level have been further improved, especially for automobiles. The development of manufacturing and IT manufacturing has driven the improvement of mold grades. Fine mold manufacturing equipment has provided guarantees for the improvement of mold technology level. Equipment manufacturing companies should establish a modern enterprise system as soon as possible, change operating mechanisms, and encourage social capital and technology. Participating in the reform of state-owned equipment manufacturing enterprises, the Association has recently communicated with large Chinese companies such as shipbuilding and China Shipbuilding. The other party has agreed to participate in the collaboration by means of production methods of molds, covers, parts, standard parts, and non-standard parts, and to participate in the stock portfolio. produce. In addition, Luo Baihui believes that the shortage of skilled talents meeting the needs of high-end manufacturing is a common problem faced by the mold industry. For this reason, the Association conducts cooperation projects with well-known domestic universities.

In 2010, Dongguan held an investment promotion conference in Beijing, Shanghai or Chongqing to attract large-scale enterprises in the Bohai Sea, Yangtze River Delta, or Southwest China to connect with Dongguan industry. Dongguan will select some key and targeted projects with more mature conditions, go to lobby, and actively initiate investment promotion. The main target customers are central enterprises, military enterprises, and well-known private enterprises.

As the mold industry of Guangdong's industrial production of important basic technological equipment, it is precisely in such a good condition and a vast space, in the effort to adapt to the needs of the province's industrial development, has been rapid development and improvement, the entire industry economy The overall scale and economic strength have been expanded year by year. The mold manufacturing categories have been gradually completed, the technical equipment level of mold companies and mold quality have been continuously improved, and the ability to adapt to market demand and foreign exchange earnings has gradually increased. Its position in the same industry in the country has been rising year by year, and has been promoted by Chinese molds. The leaders of the industrial association called it “the largest mold province in China today, regardless of whether it is the largest amount of production or usage in the country.”

Dongguan Mould promotes standardization of industrial cluster brands

As the saying goes, "first-rate companies do standards." According to Luo Baihui, Dongguan City has formulated and issued 11 coalition standards including Changan hardware molds, Hengli plastic molds, and Dao rice flour, and industry alliance standards such as Daogu and Humen cables will be released soon. In order to have stronger competitiveness, industrial clusters should not only eliminate non-standard production, but also develop and implement corporate alliance standards, continuously raise the threshold of industrial technology, promote the improvement of industrial technology, and create high-standard industrial cluster brands.

“Made in Dongguan” has been known for a long time. Humen clothing, Houjie furniture, Dalang wool knitwear, and Changping business... After years of development, “one town, one industry” has become quite large. Dongguan has now identified 15 city-level industrial clusters involving electronics, optoelectronics, automobiles, molds, furniture, and cultural and creative industries. However, there is a hidden danger in “Made in Dongguan”: Some industries lack unified standards that are competitive in the industry.

Over the years, with the rapid development of the economy, many characteristic industries throughout the city have already formed a certain degree of agglomeration. However, due to the acceleration of new product development, some early-developed standards have not kept up with the pace of development of the industry and have resulted in the production of some products. No standard can be followed, which also caused the product's non-standard production status. If coupled with the fact that national and industry standards do not coincide with the true quality requirements of products, there will be more examples of non-standard production. The existence of non-standard production not only makes it difficult to guarantee product quality, but also does not guarantee the future development of the company. If there is a lack of uniform production standards, the entire industry is the most prone to vicious competition. Because there are no standards or different standards for use, individual unscrupulous companies use inferior materials to produce, and then seize the market at low prices. Such vicious competition is undoubtedly a major blow to the entire industry.

Alliance standards can fill gaps in areas not covered by national standards or local standards. In general, national standards and local standards emphasize product standards, and regulations on design, testing, and other industrial processes are not very detailed. Union standards can be found here. After the actual operation reaches a certain stage, it can be upgraded to local standards and even national standards.

Union standards are generally said to be standards set by companies in a region for adoption and compliance by association members or local companies. Guangdong enterprises have generally paid less attention to the formulation of standards. Prior to 2009, most companies were still unfamiliar with "industry alliance standards." In 2009, with the publicity and advancement of all parties in the face of alliance standards, the awareness of some companies has changed, and even actively applied to join the standard formulation. By guiding enterprises to voluntarily commit themselves to join the standard alliance, enterprises with lower standardization levels can be encouraged to participate in the revision and promotion of standards, and they have played a role in understanding the concept of standardization and raising awareness of standardization.

At present, enterprises and institutions in Dongguan City participate in the preparation and revision of 205 international, national, industry, and local standards, including 4 international standards, 110 national standards, 81 industry standards, and 10 local standards. They assume national professional technical committees. Twelve TC/SC/WG secretariats were established and 11 industry alliance standards were developed and published. The scope of business participation has also been expanding, covering the city's electronic information, food, hardware, building materials, textile and clothing, electrical machinery and other key industries.

If an industry already has national standards and local standards, is it necessary to formulate alliance standards? Luo Baihui believes that enterprises participate in the establishment of alliance standards, can enhance the status of enterprises in the industry, master the standard discourse, and improve the company's core competitiveness. The need to pay attention to the establishment of alliance standards is to ensure that the formulation subject has sufficient strength to formulate a high standard.

Of course, in order to encourage enterprises to actively participate in the formulation of standards, the government also has a policy orientation and awards funds to enterprises. Such as "Dongguan City to promote the implementation of manufacturing standards and engineering practices and operating procedures," the provisions of Article 11th, each leading to develop a union standard, reward 50,000 yuan. Article 20 stipulates that 2-3 pilot technical standards will be provided each year to support the township and street, and each pilot township street will provide 200,000 yuan. Each year, 10 pilot companies with technical standards are funded, and each pilot company subsidizes 50,000 yuan. From the perspective of the government, the development of industry alliance standards and wide implementation can solve a series of problems of non-standard production, and then create industrial cluster brands.

In October 2009, Changan released the mold union standard. According to Luo Baihui, there are more than 1,000 mold companies in Chang'an with an annual production value of 15 billion yuan. However, because of the relative lag in national standards, the indicator requirements are low. According to the characteristics of this industry cluster, Chang'an Town and enterprises have drawn up the eight mold series alliance standards with reference to the advanced country's mold industry standards in Japan. After the implementation of the industry alliance standards, the overall quality of Changan molds has been effectively improved. Luo Baihui believes that choosing appropriate industrial clusters to implement alliance standards to raise the threshold of industrial technology and eliminate non-standard production will, at one degree, optimize the development of industrial clusters, thereby enhancing the overall competitiveness of regional brands and forming a “government + industry association”. + "Enterprise" joint operation mode.

The establishment of standards by the three alliances and the development of standards by enterprises are both lengths. The former leader is reconciling the public debate and is a good platform for integrating various resources such as government, associations, and enterprises. The shortcomings are lacking in professionalism; the latter has rich experience in practice, and they understand the standard specifications better, but they integrate resources. There are limitations. If the alliance standard is formulated well, it can play a role in differentiation, form a good reputation and enhance the competitiveness of geographical products in the industry.

Dongguan mold value of 15 billion yuan radiation effect is very promising

Since 2010, Dongguan City has been vigorously cultivating specialty industries such as auto parts, and has achieved certain results in the implementation of industrial investment promotion. The utilization of foreign capital has shown a good development trend. From January to October, the contracted foreign capital in Dongguan reached 32.26 million U.S. dollars, an increase of 252.57% year-on-year, and completed its annual work tasks in advance; the actual utilization of foreign investment was 33.3 million U.S. dollars, an increase of 75.10% year-on-year, of which 8 new foreign investment projects were signed in January-October. The total investment amounted to 30.728 million US dollars.

The auto parts industry is one of the key pillar industries in Guancheng's economic development. By the end of 2010, its auto parts production value is expected to approach 5 billion yuan, accounting for more than 55% of the region's manufacturing output value. Guancheng uses Wancheng Science and Technology Park and the eastern industrial park Guancheng Park as the carrier to position the auto parts industry as the key development industry in the future, continuously strengthen the magnet effect of the auto parts industry chain investment, and actively introduce auto parts production enterprises. The auto parts industry is already in Dongguan. The city will form a gathering and development trend, which will lay a solid foundation for the construction of a distinctive auto parts industrial park in the Guancheng Park, which is located in the eastern industrial park.

Guancheng Park has newly introduced Fushou Auto Parts (Dongguan) Co., Ltd., which has invested 10 million US dollars for the production of engine key parts and components, and Japan TSK Co., Ltd., a Japan-funded automobile production door and window mold and software development company. Up to now, Guancheng has a total of 10 auto parts enterprises, of which 7 are large-scale enterprises with a total investment of more than 200 million U.S. dollars. The current auto parts production mainly includes automotive EFIs, air conditioning system compressors, steering gears, and seals. Nearly 30 kinds of instruments, navigators, car motors, and other basic coverage of Japan's Honda, Dongfeng Nissan, FAW, Shanghai Volkswagen, Hainan Mazda and other major national automobile manufacturers supporting industries. In 2010, Guancheng Auto Parts Industry is expected to achieve an industrial output value of nearly 5 billion yuan and a total tax payment of approximately 200 million yuan. According to Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, the proportion of molds that can drive its related industries is about 1:100, that is, mold development is 100 million yuan, which can drive related industries by 10 billion yuan. In other words, Dongguan only Guancheng District, 5 billion auto parts industry, need to develop 50 million mold to support.

Dongguan has quietly raised an auto industry fever. Chang'an, Liaobu, Songshan Lake and Hengli are eager to develop automotive projects. According to Dongguan's "Opinions on Promoting the Development of the Automotive Industry", by 2013, Dongguan will strive to introduce one or two large-scale automobile production projects. In order to develop the automotive industry into one of the emerging pillar industries, Dongguan has selected several key breakthrough areas for automotive electronics, molds, logistics and trade. According to the development ideas revealed in the "Opinions", Dongguan wants to use the basis of the whole loading car to drive the automotive electronics, mold, logistics and trade industries with large-scale high-quality vehicle projects. In the near-term planning, by 2013, the Dongguan auto industry will strive to introduce one or two large-scale auto vehicle production projects and introduce a group of high-quality auto parts production enterprises to form industrial agglomerations and eventually develop into one of the emerging pillar industries. Among them, planning in Chang'an, Houjie, Fenggang, the development of automotive hardware plastic parts, automotive molds, automotive bearings, motor vehicles and other products, and further development of car engine parts, drive system accessories, steering system accessories, Suspension system accessories, brake system and other accessories. According to Luo Baihui's survey, there were more than 400 foreign-funded enterprises in Changan Town engaged in the production of this industry in 2007. More than 300 private enterprises participated in production and sales, and more than 3,000 individual industrial and commercial households provided sales and services. The number of employees was nearly 100,000. The output value is nearly 8 billion yuan. According to the growth rate of 15%, it is estimated that the mold output value will reach 12 billion in 2010. In contrast, Hengli Town's mold industry's GDP in 2009 reached 3.1 billion yuan, a year-on-year increase of 12.7%. It is estimated that the mold output value will reach 3.5 billion in 2010, accounting for more than 30% of the town's total industrial output value. According to Luo Baihui's judgment, Dongguan's mold output value exceeds 15 billion yuan this year, and it is expected to account for about 15% of the nation's total mold output value. The pillar industry status is very prominent, and industrial agglomeration upgrades have been effectively promoted.

The radiation effect of the mold industry driven by the automobile and IT information industry

The complementary relationship between the mold industry and other related industries has enabled the mold industry to constantly focus on new market demands to achieve its own expansion, while the automotive industry and IT information industry have become the driving force for the growth of the mold industry.

According to statistics from the China Association of Automobile Manufacturers, domestic car sales reached 5.9 million in 2005, ranking second in the world. In 2001, China’s auto consumption was only 2.73 million vehicles, accounting for 4.3% of the global auto market. In 2005, this proportion increased to 8.7%. In the future, the auto market will maintain a growth rate of about 15%. "The market is larger than the vehicle, supporting the maintenance of vehicles and used cars, and supporting the internal combustion engine of non-automotive industries. It can provide international procurement. It is predicted that the domestic demand for auto parts will reach 180 billion yuan in 2010. More than 95% of these require molds to make. Such a huge demand market will significantly promote the rapid development of the mold industry that provides equipment for the auto parts industry.

In the field of IT information industry, the added value of China's information industry reached 1.14 trillion yuan in 2005, and its sales revenue reached 3.4 trillion yuan, an increase of 27% year-on-year. Major products such as mobile phones, color TVs, laser disc players, and notebook computers grew by more than 30%. During the "12th Five-Year Plan" period, China's information industry will continue to develop rapidly. Therefore, China's IT mold will still be in short supply.

In recent years, China's mold industry has achieved rapid development. The structure of China's mold products has further tended to be reasonable. The share of large-scale, sophisticated, complex and long-life molds with high technology has increased from 20% to 30%. In 2009, China's mold sales reached nearly 1,000. 100 million yuan. At the same time, the level of equipment of some mold companies has been continuously improved, the level of technology has been continuously improved, production capacity has been strengthened, and the mold industry has shown new development trends.

The "radiation power" of an industry is inextricably linked with the establishment of an industrial park. The mold industry has also begun to build its own growth chain. The ratio of the production value of the mold industry to its related industry output value is approximately 1:100, that is, the development of related industries with a value of approximately RMB 10 billion per 100 million yuan in molds. The overall development trend of the mold industry known as “Golden Key” becomes a refraction-related A mirror of the development of the industry. Luo Baihui said that promoting clustering and gradually forming a mold industry chain with reasonable division of labor, sound support, and close cooperation will drive the development of regional molds and related industrial chains and even manufacturing industries.

At present, many local governments recognize the importance of the mold industry for the development of the manufacturing industry, and pay more attention to the development of the mold industry. The establishment of the China Die and Mould Industry Park is being “heated”. According to Luo Baihui, the mold and die parks in Hebei Huangpu, Ningbo Yuyao, Ninghai and Suzhou Kunshan have all been expanded; the new mold industry park is being built up and Chengdu has established the mold industry promotion office, Chongqing, Changsha, Dalian, Shenzhen, Dongguan, Suzhou, Tianjin, Shenyang, Xi'an, Shanghai, Ningbo Beilun, and Zhejiang Huangyan have established mold and die parks. Some high-tech park mold enterprises have occupied a considerable amount, such as Tianjin Hi-tech Zone has more than 40 mold companies. The model established by these mold industry parks will further increase the radiation effect of the mold industry.

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