On November 27, 2015, the 2015 Golden Flag Awards Ceremony was held in Beijing. The “Beijing World Championship• Great Wall Lubricants Borrowed Sports Marketing†project received the Digital Marketing Excellence Award. As the director of the Public Relations Committee of the China International Public Relations Association, the Golden Flag Award hosted by China Public Relations Network has been hailed as one of the most influential awards in the industry. Sinopec Great Wall Lubricants received this award, showing that they have taken advantage of sports events to carry out marketing, and successfully built a brand image that is closer to the public and more grounded, and is highly recognized and favored by consumers. From May to September 2015, Great Wall Lubricants seized the opportunity to cooperate with the IAAF and, with the help of the 2015 Beijing Athletics World Championships, officially entered the publicity period of the Beijing World Championships. During the period, the traditional media and social media go hand in hand, with more interactive activities, comics, video and other forms of communication to enrich the dissemination of content. From the offline to the online, attracting a large number of owners and young consumer groups is in line with the adjustment of the “national sports†in sports marketing, which greatly promotes public awareness. Great Wall Lubricant's brand spirit of pursuing excellence and constant challenge coincides with the IAAF's "higher, faster, and stronger" sports philosophy. As Zhao Dali, executive vice president and secretary-general of the China International Public Relations Association, pointed out in his opening speech, the public relations industry under the new normal needs innovation. The selection of the Golden Flag Award is an affirmation of innovation and provides companies with experience that can be used for reference in future related work. The “2015 Beijing World Championships - Great Wall Lubricant Marketing†project is also reflecting the breakthrough of the original image of Sinopec Great Wall Lubricants. In the dissemination of this project, Great Wall Lubricating Oil launched the "Beijing World Championship Commemorative Edition Lubricant" first, and cooperated with Jingdong to launch the "618" promotion, and launched the world premiere at the Great Wall Lubricants official flagship store, inviting consumers to participate in "a piece The money played for the World Championships was a hot event. In addition, during the World Championships, Great Wall Lubricants also organized a viewing and cheering squad to cheer for Chinese athletes. This activity not only rounds up the “viewing dream†of ordinary users, but also serves as a good opportunity to communicate with large customers and promotes the link between Great Wall Lubricants and large customers. “Winning the Golden Flag Digital Marketing Excellence Award is an affirmation of Sinopec Great Wall Lubricating Oil's breakthrough in the original image.†SINOPEC Great Wall Lubricants said: “SINOPEC Great Wall Lubricating Oil Company is one of the few in the world. One of the lubricating oil companies that can develop and manufacture aerospace lubricants has become a large number of consumer choices with good quality and service, and practicality and prudence are the main impressions of the public. However, as the age groups of car owners tend to be younger, the Great Wall Lubricants also need to pay attention to this emerging "young market" and enhance the brand's vitality image. To become the official service oil of the IAAF, and in conjunction with sporting events, Great Wall Lubricants aims to promote young people's attention to sports and health. The goodwill of young people. As one of the leading domestic lubricants industry, Great Wall Lubricants is the best combination of China's lubricant brand and internationalization. In terms of technology and quality, through the adoption of international standards, the development and production of differentiated new products are comparable to international brands; in the domestic market, Great Wall Lubricants has a unique research on Chinese consumers and Chinese machinery and equipment, and operates through integrated production, sales and research. , to provide customers with better lubrication solutions; in the international market, Great Wall Lubricants has distribution network in more than 50 countries and regions in Southeast Asia, Australia, Europe, South America, Africa, in Singapore, UAE, the United States, Major ports in countries such as Brazil and South Africa have marine oil supply outlets... As a brand closely related to the healthy life of the people, Great Wall Lubricants is using its own efforts to add fuel to a healthy and beautiful life.
Product Characteristics:
1.good stability-long service life
2.good impact resistance-high security
3.very excellent flexibility-easy bending and construction
4.easy repair for hot melting connection-simple installation,easy maintenance,and high cost perfoamance
Health,Comfort,Hygiene,saving energy
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New Marketing Ideas Sinopec Great Wall Lubricants Receives Golden Flag Award