"Choose tyres, change everything" is the theme of the first global advertising campaign launched by the Michelin Group. During the 2010 Paris Motor Show, the Michelin Group displayed a 3D version of the commercial at the Michelin booth of the Parc des Expositions exhibition centre, bringing visitors to Michelin Tire's world to learn how he can provide the most suitable tyres for drivers and help them out of trouble. . Michelin tires have three unique characteristics: reducing the vehicle's fuel consumption (in turn, reducing carbon emissions) while increasing safety and driving mileage. For the Michelin Group, “choose tires and change everything†is far more than just a slogan. It illustrates an indisputable fact: Michelin tires can improve performance in one aspect without affecting other aspects of performance. They effectively combine energy saving, excellent grip and excellent mileage performance. Thanks to the performance of the fourth-generation Michelin energy-saving tire balancer, the MICHELIN ENERGYTM Saver tire series has been used in nearly 150 vehicles produced by famous automobile manufacturers in less than three years. This is an unprecedented achievement, and it is fully proven that automakers regard Michelin's energy-saving tires as a way to improve the energy balance of their vehicles, while continuing to provide users with the greatest degree of security. As regulations become more stringent, this will have more important implications for automakers. The EU Regulation 443/2009 stipulates that if automakers produce cars that exceed the CO2 emission limit, fines will be imposed on them, and the regulations will take effect in 2012. In this trend, Michelin tires will play an increasingly important role, because the tire alone can reduce the average CO2 emissions per kilometer by 4 grams, and most importantly, this does not affect the tire's other performance. For car manufacturers, this is an "immediate" solution. The achievements of Michelin tires in terms of environmental protection, safety and long mileage also illustrate the challenges facing the global automotive industry. Tires have now become the focus of much controversy, and this is no exception in European regulators. The same is true of European and other regional legislatures, who decided that they should provide specific product information for tires sold in the replacement tire market. Of the currently sold tires, 30% of the tires will not be allowed to be sold in 2014 due to the inability to meet the minimum standards at the time. After that, more stringent standards will be introduced. When the second round of regulations comes into effect, 70% of tires currently sold will be banned from sale. The Michelin Group plans to progressively indicate performance information on its tires in early 2012. This new rule is exactly the same as the expectations of European motorists. According to a five-year study of European motorists by market research firm TNS Sofres, drivers are showing strong concerns about the importance of safe and worry-free driving, and the importance of reducing the total cost of tire use is ranked third. Bit. Michelin provided a comprehensive solution to the above problem. In the past two decades, the Group’s R&D department has been developing tires that can reduce fuel consumption and carbon dioxide emissions without affecting other important tire characteristics. Michelin achieved a landmark achievement in 1992, which is to integrate silicon into rubber formulations. This result reduces the energy consumption of the tire due to heat build-up while driving, and at the same time allows the grounding rubber to heat quickly and shorten the braking distance during braking. These two points are not mutually exclusive, and manufacturers can use high technology to solve this problem, such as the use of silicon and advanced production methods. This is why Michelin’s innovation is so powerful. Michelin tires marked with the GREEN X logo on the sidewalls of the tires generate very little heat during driving and thus reduce fuel consumption. At the same time, during the braking process, the ground plane of these tires can quickly heat up in a short time, thus shortening the braking distance of the car. The first-generation MICHELIN ENERGYTM tires were introduced in 1992. This is the first tire marked with the GREEN X mark on the sidewall of the tire. These innovations paved the way for today's MICHELIN ENERGYTM Saver tire range. Glazed Tile Roll Forming Machine Glazed Tile Roll Forming Machine,Glazed Roofing Tile Forming Machinery,Glazed Roof Panel Forming Machine Taigong Roll Forming Machinery Co., Ltd. , http://www.hbformingmachine.com