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Foreword: The truck industry, parts and components companies released a lot of “opener†news on the occasion of the opening of 2011, and suddenly felt that the nation’s heavy trucks were red. This situation at one time made the industry ignore the different remarks made by some senior people in the industry about the optimism or pessimism about the truck sales situation in 2011 at the end of 2010. Is this true in the end market? Visit heavy trucks in Henan province to learn about heavy trucks in early 2011. In the performance of the Henan market, it is good to see if the market is really as good as corporate data.
"There is no thunder in the spring" - a dull beginning Henan heavy truck market
In 2010, Henan Eurasia Automobile Sales & Service Co., Ltd. exceeded the number of 600 tasks assigned by SAIC Iveco Hongyan and reached 800 vehicles. In response, the company stated that it is quite satisfied with the sales volume in 2010, especially the memory of the fiery scene in the first half of 2010: Unstoppable orders, long delivery times, and a wave of waves automatically find the door. customer of. If compared to this period of 2010, when there was a lot of leisure time, more than 60 dump trucks were sold in January 2011. For this figure, the person in charge of the company believed that this was within the normal range and there was no surprising performance. In mid-February, the spring season of dump trucks has emerged, but in mid-February 2011, there was no expected explosion.
The adjustment of national policies has a major impact on heavy trucks. In 2011, Henan increased its control and management of coal mining. As soon as this administration came to an end, the majority of Henan's heavy truck users on the chain of mineral resources immediately collapsed. If this is of course the reason for reducing the sales of heavy trucks in Henan, we also understand that.
Is it just that? Market saturation is another important reason. Xiao Zheng, from Henan Jinzheng Huaxia Automobile Co., Ltd., came up with another crux. Henan is a big resource province, and driving to earn a living has become an important means. In addition, since 2000, Henan has had a car loan sales model, which has greatly reduced the purchase threshold, which has intensified the saturation rate of vehicle ownership in Henan. Steam sold nearly 9,000 vehicles in Henan, and heavy truck sales in Henan Province reached 40,000 vehicles. 
The numerous vehicles also caused a vicious circle. The owner of the car said that the freight rate is very low today. Xiao always mentioned that in a few short years, the freight rate dropped to 0.2 yuan per ton-km. However, even if the freight is low and the profit margin is small, the owner has to operate in order to repay the car loan. “To make less money is better than not to make money,†and the helpless reality has forced the owner to maintain the operation. On the one hand, the demand for market transportation has decreased, and on the other hand, the transportation profits have decreased. This, in addition to the growth in the growth of the Henan market in previous years, has caused an overdraft in sales, which has had a huge impact on the sales of new cars.
"There is also warmth in the spring" - Henan dealers who actively change their thinking
It is not a long time to pour cold, and warmth is the main tone of spring. The survey found that even when dealers generally report dullness at the beginning of spring, dealers are not discouraged, but actively change their mindset and change marketing ideas to respond to 2011. Sales dealers stated that they will adjust their sales strategies in a timely manner to avoid uncontrollable factors and take the initiative. Among them, those who have seized the weak market have also explored subdivided blank markets.
Henan Jinzheng Huaxia Automobile Co., Ltd. is one of the proponents. In 2010, Shaanxi Automobile's sales of nearly 9,000 units have laid a solid foundation for Shaanxi Steam in the Henan market, and the increase in its holdings will increase the service of Shaanxi Steam in Henan. Challenges, for 2011, they will be responsible for the service to do a good job, enhance the end-user word of mouth evaluation, through the user to promote the Shaanxi Auto type, thus penetrating Shaanxi Automotive's blank market in Henan. In addition, it will also use the off-season of sales to visit customers in a concentrated manner to understand the specific needs of users. According to the needs of users in different regions of Henan Province, it will subdivide products and subdivide sales models to increase sales results.
The same idea also comes from Henan Eurasia Automobile Sales & Service Co., Ltd. Since SAIC Iveco Hongyan Jieshi C100 was launched in 2010, it has brought hope to Hongyan, which has been in a weak position in the tractor market. Its high quality performance and low price In the same configuration of the tractor has advantages, after several months of promotion, has also been recognized by the user. In order to seize this opportunity, their company decided to vigorously develop the tractor business in 2011. In early 2011, they will do their homework in the “Chunlei Action†held by the company and take the initiative to fight for more. The tow truck customer, after 2011, he has already started preparations and hopes to see more and more Jessie C100s in the 2011 Henan market.
Comments: Even though Henan Province, as a heavy-duty province, did not have hot sales in previous years after the Chinese New Year, there are policy factors and market laws. When we cannot influence or change these factors, can dealers actively change marketing strategies and explore new opportunities that will emerge in the market? In this way, we will laugh at Henan's next “springtimeâ€.