Xichai Aowei brand builds strong profitability with strength

On February 21, 2017, the "Discover Trust - China Truck Users Survey and Selection" sponsorship ceremony hosted by China Trucking.com was completed in Beijing, and FAW Xicui Aowei Engine won high quality and high customer satisfaction. "China's truck users are most trusted in fuel-efficient heavy-duty engines in 2017" award. The Xichai Aowei Engine once again appeared before the public, demonstrating unparalleled brand appeal and strong strength!
Xichai was awarded the "China Truck Users' Most Trusted Fuel-Saving Heavy Duty Engine" Award in 2017 Xichai was awarded the "China Truck Users' Most Trusted Fuel-Saving Heavy Duty Engine" Award in 2017

Xichai Aowei Machine Co., Ltd. aims at realizing good brand dreams and international dreams in Xichai. It takes the roots of self-centered, innovation-oriented product development purposes, and takes the time of the open independent innovation road. Since it was on the market, according to the "absolutely high-end" market positioning, it has always been adhering to the "all user needs first" concept, relying on independent intellectual property rights and constantly innovating technology, gradually form the core competitiveness, and is committed to creating high-end power for the heavy truck market. The flagship product has helped the entire vehicle industry and has won many awards and honors at the national level. The vision for realizing the “national brand, high-end power” continues to grow.

Tempered into the steel "Olympic" Ran Li standing collar

The Xichai Aowei Engine has five patented technologies, applies new development and design concepts, adopts international advanced four-valve, electronically-controlled high-pressure common rail and many other new technologies, and can match the level of a contemporary heavy-duty diesel engine for international commercial vehicles with high power. , Low cost, low emissions, low noise, low fuel consumption, long life and other six characteristics. In 2016, Aowei Engine delivered an answer to “Olympic” by virtue of these advantages: Accumulative sales reached 123,200 units in the year, a year-on-year increase of 77.7% compared to 2015, ranking the industry leader, successfully winning for four consecutive years. The domestic same-emission engine sales champion, and according to the same power engine's largest market share. According to the sales forecast for the first quarter of 2017, market holdings continue to show a positive trend of sustained growth. In the face of such a good market situation, Xichai's various fronts have the same intention to “slow up their sleeves!” and are vowed to start the 2017 battle.

FAW Wuxi Diesel Engine Factory FAW Wuxi Diesel Engine Factory

The relevant person in charge of FAW Xichai has repeatedly emphasized at the Aowei promotion conference: “Xichai Aowei series products are particularly prominent in the market, being able to be the first choice of weighing card power, and the popularity ranks among the best in the industry. Liberation of 6M with Aowei The CA6DL1 engine has applied its own innovative four-valve technology, featuring low fuel consumption and high performance, and all performance indicators can be compared with similar international models.“Aowei Engine stands out in the heavy machine field, so that it covers the whole series!” Powerful fuel-saving, Aowei 11L engine fuel consumption of 24.2L per hundred kilometers, is a high-end power product specially developed by Xichai for the domestic heavy-duty truck market. It is a perfect combination with Lifan J6 heavy-duty truck's superior loading capacity and superior driving performance. The preferred product of dealers and customers.

"I had no less than four or five driving brands. Compared with the next, I think driving a car equipped with Xichai Aowei is the most fuel-efficient." Mr. Xie, the Northwest Transport boss, said that he trusts Xichai Aowei Engine most. Fuel-efficient quality. The excellent configuration capability of Aowei Engine has prompted the 2016 Aowei series engines to show a significant upward trend in many regions in China, especially in Shandong, Hebei, and Henan, where sales have increased by more than 50% year-on-year. The Xichai Aowei engine satisfies the user's demand for “low fuel consumption, high power, strong endurance, and reliability”. It uses its own superiority to achieve excellence and uses strength to cast a strong profitability.

Keep improving points "Wei" name far broadcast product praise

The user satisfaction is reflected in two aspects. On the one hand, the product is high quality, and on the other hand, the service is highly efficient. Using micro-motion to gather big forces: In order to further upgrade the “core service”, in 2016 Xichai firstly conducted on-site service for users who have already purchased heavy-duty truck products, provided free technical training for customers, and instructed users to correctly use and maintain the engine. Secondly, the establishment of service centers around the country combined with the display of products and “core services”. In 2016, FAW Xichai built 9 service centers across the country, of which 4 have completed operations and the other 5 have been opened at the end of February. The Jiangsu service center plans to complete its business in the first half of 2017. Once again, Xichai also has a deep understanding of the individual needs of its customers through visits. It also combs the user's Cheats for Aowei machines, compiles user manuals, produces videos, distributes and broadcasts them throughout the country, and guides users to use the products correctly. "National brand, high-end power," the brand image, tailored for customers to buy programs, access to our customers praise. "Core Care Service" goes deep into the heart of users and wins reputation and loyalty for Aowei Engine.

FAW Xicui Aowei Engine once wrote a legend of 2 million kilometers without major repairs in the Hetian area of ​​Xinjiang Uygur Autonomous Region. Since the establishment of Aowei Millimetres Club, that is, Xichai High-quality User Home, more and more users have successfully achieved “million kilometers without major repairs”, and the power and speed science match to achieve a real high speed and low consumption. Legends continue to be written. Accumulated and thin hair, Aowei won the praise of the user reputation with strength, and erected a monument of the engine brand in the industry.

FAW Xichai Aowei 11L Engine FAW Xichai Aowei 11L Engine

If "Liberation J6 is the pride of China's auto industry!", then "Xichai Aowei Diesel Engine is the pride of China's internal combustion engine industry!" Liberation J6 has been approved by many users since its release, and has been recognized by many users. The team is becoming increasingly large, and the industry is circulated with "Aowei Power, Money Accelerator". To a certain extent, Aowei Machine has become a user's "money-making tool"!

Xichai focuses on quality, brand high-end top-notch; excellence, service "excellent core" grounded, established the engine industry service brand name "Wei". Xichai Aowei Engine relied on products to start the market, impress users with services, earn credibility with word of mouth and cast strength with strength.

In mid-February, when the vice president of the China Automotive Industry and Automobile Association visited Xichai to visit and investigate, Xichai highly praised Xichai for taking the lead in re-defining the new standards for heavy-duty truck power and leading the industry with "high-power, long-term oil change, and long-term three guarantees." Direction, this is the biggest affirmation of Xichai. As the saying goes, “True gold is not afraid of fire”, followed by Xichai Aowei’s machine will accept the inspection of the day of consumer rights. Aowei focuses on "high-end" and innovation "power", and Xixi People will continue to advance to a higher level!

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