Chinese tires should learn from Apple mobile phones

Recently, the United States International Trade Commission issued a final report on the anti-dumping countervailing investigation of passenger and light truck tires originating in China. According to the extent of final determination by the US Department of Commerce in the previous month, Chinese tire manufacturers will be subject to anti-dumping duties of 14.35% to 87.99% and counter-subsidy taxes of 20.73% to 100.77%. This means that in the future, some domestic tire companies will enter the US market to pay a tariff that is more than one times the price of the product.

The combination of the two high tariffs undoubtedly caused a heavy blow to the production enterprises, and some companies involved in the product may therefore withdraw from the US market.

In this regard, experts pointed out that since the United States has launched its "double anti-" boots against China, the parties concerned will only have to deal with it actively.

U.S. "Double Opposition" Survey Influences Reveal

Hangzhou's export tires fell 17.7% in the first half of the year

“The U.S. market is our major export market, accounting for about a quarter of our exports.” Yesterday, the person in charge of China Tire Rubber Group Co., Ltd., a leading company in the domestic tire industry, said in an interview with reporters that the U.S. has this time for China. The results of the final ruling of the “double reverse” case of tires have a greater impact on the company, and the products involved may have to abandon the US market.

In fact, from the perspective of China’s entire tire industry, the United States, the world’s largest consumer of automobiles, is a major export market, accounting for about one-fourth of the total number of Chinese tire exports, and “the use of passenger cars and light truck tires” for the US market. Dependency is also higher.

“The impact is definitely great. We understand that some companies are already operating in such a short period of time.” An industry source revealed to reporters that according to this final result, companies may have to bear more than 100% “double reverse” tax rates. , greatly weakened the price competitiveness in the U.S. market.

The data also shows that since the US Department of Commerce initiated an anti-dumping countervailing investigation on Chinese-owned passenger cars and light truck tires in June 2014, the number of Chinese tires exported to the United States has declined. Some of them have already started to Reduced production, some tire traders simply abandon the US market.

According to the Hangzhou data, according to statistics from Hangzhou Customs, in the first half of this year, Hangzhou exported tires 2.36 billion yuan, a year-on-year decrease of 17.7%.

China's tire industry is always "injured"

Experts suggest differentiated production

However, trade frictions are not the first time for Chinese tire companies.

According to public information, from 2001 to 2011, 12 foreign countries initiated 12 anti-dumping measures against the Chinese tire industry. Especially after the outbreak of the international financial crisis in 2008, Chinese tire companies not only encountered "anti-dumping" investigations, but also suffered from "special protection" pressures, namely the pressures of "transitional guarantee mechanisms for specific products" and "special safeguard measures." Unexpectedly, during the three-year special security case, the "double reverse" investigation followed suit.

No wonder that in January of this year, Shen Jinrong, Chairman of Hangzhou Zhongce Rubber Co., Ltd., made “general, because there is no anti-dumping” answer.

Why China's tire industry is always "very injured"? According to Zhou Xuxia, deputy director and researcher of the Institute of Economics of the Hangzhou Academy of Social Sciences, this has a certain relationship with China's rapid economic development in recent years and a sharp increase in international pressure.

At the press conference held by the Ministry of Commerce this month, a spokesperson also stated that at present, China is still the primary target country for trade restrictions on international trade. In the first half of the year, China suffered a total of 37 trade remedy investigations initiated by 14 countries (regions), including 32 anti-dumping cases, 4 anti-subsidy cases, and 1 safeguard measure. Moreover, in addition to the continuous investigation of trade remedy surveys in the major export markets of photovoltaics, tires, and other industrial products in the past three years, electromechanical, light industry, and pharmaceutical products involving utility models and other patent disputes have also frequently encountered relevant national investigations.

In this regard, Zhou Xuxia believes that companies involved do not need to be too discouraged, as long as the product is innovative enough to maintain differentiation with the general product can also get considerable profits.

"Like Apple phones, even if its price is much higher than that of domestic mobile phones, many users will still buy it." Zhou Xuxia pointed out that, first of all, there is room for innovation in any industry. In terms of tire products, how to increase its degree of slip resistance, how to ensure normal use in extreme weather, how to increase the degree of wear, etc., are all directions that domestic companies need to think about.

Second, domestic companies should adjust their sales shares appropriately. For example, with the increase of domestic private car ownership, related companies can consider transferring their market share to the country to stimulate domestic demand. In addition, the “One Belt and One Road” strategy can also help companies adjust their development strategies appropriately.

In the end, Zhou Xuxia also suggested that domestic tire exporters should warm themselves up through the current situation and get out of trouble together.

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