5 years after the truck market is like? Express road bike share rose to 41%


During the "Twelfth Five-Year Plan" period, the truck market has undergone "turnover" changes; after entering the "Thirteenth Five-Year Plan", what kind of changes will happen in the truck market?

I believe that every company has different opinions. At this year's liberation 2016 business annual meeting, Hu Hanjie, secretary and deputy general manager of the Party Committee of FAW Liberation Co., pointed out that the "truck new era" has arrived and detailed explanations have been given to the multiple changes that have taken place.

What is the "truck new era" in the eyes of liberation? What will happen to each market segment?


Environment situation changes <br> <br> in the liberation of view, the arrival of "a new era truck" is due to the domestic and international situation has undergone great changes.

First of all, let's take a look at the changes in the international situation - "bewildered," and liberation is summed up in such a way.

In 2015, the international economic downturn and deflation co-existed, and generally showed the following characteristics: 1. The developed countries are still on the verge of deflation; the CPI is far below the inflation target of 2% in the long run; 2. The economy of emerging market countries has declined sharply. As the United States raises interest rates, the deflationary risks of resource-based new economic recession will further intensify; 3. Regional conflicts and terrorism will in turn make Europe and Russia's economy full of uncertainties.

Looking back at the change in the domestic situation - "ready to go", liberation is also summed up in one word.

Changes in the domestic situation are divided into two aspects: First, internal changes. Through the “Internet” and “Made in China 2025” strategy, the industrial structure will be upgraded, and the transition from “low-end, low-value-added” to “high-end, high-value-added” will be realized; and second, external changes. Through the implementation of the “One Belt and One Road” strategy and the establishment of the Asian Investment Bank, multiple purposes such as the transfer of excess domestic production capacity, the increase of international discourse power, and the breaking of the US strategy for isolation are realized.

To this end, Hu Hanjie pointed out that with the changes in the domestic and international situation, the domestic truck market is changing from "scale" to "quality". "The overall size of the medium- and heavy-duty market may be reduced from the 1 million at the peak of the 12th Five-Year Plan to the 800,000 at the end of the 13th Five-year Plan."

Bring multiple changes in the eyes of the truck market <br> <br> liberation "Truck new era" is what? What are the specific changes? Hu Hanjie pointed out that in the transformation and transformation of the domestic truck market, there will be multiple changes in sales structure, customer structure, and demand.

First, the market structure will change greatly. In 2015, the high-end market represented by express delivery, express delivery, cold chain, and dangerous goods grew rapidly. Compared with 2014, they increased by 54.7%, 32%, 20.5%, and 5.5% respectively; The infrastructure projects and real estate products represented by the unloading vehicles represented by resources, cement mixing, and powder materials declined significantly, and the proportion of vehicles such as truck mixers fell by 39%.

It is estimated that by 2020, the market share of courier and LTL transport vehicles will increase from the current 27.3% to 40.9%, and the market share of tractors and trucks will increase, and the sales volume of both vehicles will increase by almost 1:1. increase.


Second, the customer structure will change, with changes mainly in two directions.

First, there is a clear trend in the corporateization of the two types of freight industry chains. One is the industrial chain with high degree of standardization in express delivery, urban dregs, port consolidation, and large market capacity; the first is a market where sanitation, cold chain, and hazardous chemicals are relatively small, but requires a higher level of logistics expertise.

Second, the market with low corporateization is facing greater competition and slower growth. In this part of the market, the value of the main transported goods is relatively low.

Third, customer needs will also change. There will also be two changes. First, for the high-end market, we need to “expand the value chain”. In the high-end segmented industry chain such as express delivery, cold chain, and trunk express, the degree of legal person is high, and creative products, marketing, and services are required. For example, high reliability, high horsepower, high torque, high fuel economy, and lightweight products are required. Management tools such as integration and efficient information dissemination are required. Second, for the low-end market, emphasis needs to be placed on “cost-effectiveness”. For example, as steel and coal resources, powder and granular materials, and bulk cargo transportation, due to the reduction of profits from market squeezes such as trunk line expressways, the emphasis is placed on the “economy” of purchasing vehicles, more emphasis on effective services, and more effective financial services. Reduce redundancy.

What do you think about this? In the future, the truck market has changed so much. Is the way of selling cars changed?



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