Wang Donglei broke the news: NVC's five major trends in the second half of the industry

Internationalized track Our goal is very clear, NVC is already the domestic industry leader, and will hit the top three in the world in the future. As the chairman of NVC Lighting, Wang Donglei has been in the past six months, no matter the industry or the media, the number of times he has been mentioned by this sentence has been countless. Every time he is asked this question, He always said without hesitation the first three words of the world. In July, Zhuhai Tangjiawan may be particularly close to the sea because of its geographical location. The sun of the day is particularly fierce. Wang Donglei, the chairman of the two world-renowned listed companies (Dehao Runda and NVC Lighting), wore a simple white shirt and talked in a conversation for almost two hours. When he was a corporate engineer, ran over a bread machine, acquired a US company, and now serves as the chairman of two listed companies, Wang Donglei has a rich experience. For the internationalization strategy of NVC Lighting, Wang Donglei has already had a blueprint in his mind. It only takes time to prove. The language of sports, the universal GM on the afternoon of March 13, 2015, Beijing Water Cube, the original blue diving world is surrounded by bright green: NVC Lighting 2015 FINA World Diving Series (Beijing Station) It started here. In the audience, in addition to the FINA and the officials of the National Sports Bureau, athletes from various national teams, Wang Donglei is also among them. NVC Lighting officially signed an official partner of the FINA in July 2013. This year, NVC NVC Lighting, along with the FINA diving event, has appeared in six races in Beijing, Dubai, Kazan, London, Windsor and Merida, further enhancing the influence of the internationalization of the NVC brand. In the process of enterprise internationalization, many companies will adopt a sports marketing strategy. Lenovo's sponsorship of the Olympic Games is a successful case, which makes the Lenovo brand become an internationally renowned brand. For the brand's sports marketing, the way to show his face through international competitions, Wang Donglei has his own unique point of view. He believes that in other countries, it is always necessary to communicate with local consumers, and exchanges have to choose a language, and the language of sports. It is a language that is universally accepted by any nation or country. It is a better way to communicate with local consumers. When you see the world famous brands such as NVC brand and Omega, together, consumers and customers will have a trust in the brand. Wang Donglei said that from a more macro perspective, this illustrates the status of a brand in the international arena, and from another aspect also reflects the status of the Chinese economy in the international arena. Taking the Lenovo-style internationalization road In the past, people said that Chinese manufacturing is synonymous with low prices. Indeed, in the process of going out, Chinese companies only see money. If they want to make money, they will fight price wars, and they will not stand at a higher level. See your responsibility. Wang Donglei believes that China's economy has developed to this day, and the manufacturing industry should take the responsibility to pass on the image of Chinese enterprises. At present, NVC Lighting has established operations in more than 40 countries and regions such as Southeast Asia, Europe and America. It has established branches in the UK and Brazil and has a stable overseas dealer team. In 2014, NVC increased its investment and development in key markets such as South America, the Middle East, Australia, India and Southeast Asia, and newly developed five brand stores, including Saudi Dammam, Indonesia, Kenya and Chile. In 2015, NVC launched a number of referrals in Saudi Riyadh, Dammam, UAE, Qatar, Oman, Indonesia, Mongolia, etc., and promoted the NVC brand to a global audience by leveraging the sponsored FINA Diving Series. In May of this year, Wang Donglei took his team to the UK to attend the World Diving London event. NVC is a successful case of the implementation of the internationalization strategy of NVC Lighting. In 2007, NVC Lighting bought a British lighting company that had entered bankruptcy liquidation at a price of about 100,000 pounds (then equivalent to RMB 1.5 million) and established NVC UK. Thanks to the strong support of the Chinese and British governments, the UK market is currently developing strongly and has accumulated some experience in the process of internationalization of the NVC brand. Wang Donglei said, I believe that in the future, if you want to achieve the set goals, NVC must have several strategic acquisitions on a global scale to achieve our goals. This is sure to happen, it's just a matter of time. Wang Donglei believes that the history of the growth of the world's top 500 is basically through several major strategic mergers and acquisitions. In China, the internationalization of Chinese brands is diverse, but there are not many successful ones. For example, Lenovo Group, which goes out of the country with a pure business model, acquires IBM channels, and uses the IBM brand to create an international market. LENOVO brand. In Wang Donglei's view, the current overall direction of NVC's internationalization strategy may follow the model of acquisition and merger, and the probability of taking the Lenovo model is relatively large. Must seize the high end of the industrial chain This year, the country proposed "Made in China 2025", which triggered a large discussion of China's industry 4.0 in various industries. For a long time, China’s external image has been an image of a big country and a small brand. Wang Donglei believes that in order to change this image, it is necessary to seize the high end of the industrial chain. Many domestic enterprises' foreign trade business is OEM on the downstream of the industrial chain, which is why the country proposes Industry 4.0, why domestic enterprises want to transform to innovation, to brands and to channels! We cannot always stay in the industry. Downstream of the chain, you have to be a higher-end, more value-added product, you have to own your own brand! Wang Donglei said. From the small appliance OEM export to the five-year billion-dollar LED project, from three times five times to the US Silicon Valley to find experts to Dehao's fourth-generation flip chip Sirius to achieve mass production, Wang Donglei step by step to the high end of the industry chain. I have been in the manufacturing industry for more than 20 years, watching the profits of the domestic manufacturing industry from one dollar to one yuan, the thinner. Although domestic products say that there is technology, the products are at the low end of the industrial chain, and there is no insurmountable, high-value, high-threshold technology. We have also been operating overseas for many years, and we are also looking at products from Japan, Germany, and the United States. And it sells very expensive because they have things we can't do and don't do well. In fact, the most fundamental is the core technology. With the core technology, it is possible to have a brand, and then it is possible to continue to expand the global channel. Technology, brand, channel, these three are indispensable, and technology is the core, but also to create. Wang Donglei once said to the media about Osram, GE, or technically, did not dare to take a picture with us. For the core technology of DeHao's products, Wang Donglei has his confidence. He said: In the LED field, from the bottom of the chip, epitaxial film technology, to lighting technology, DeHao can stand in any place, We don't lose anyone.

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