The new model impacts the old pattern China's heavy truck market faces reshuffling


According to statistics from the China Association of Automobile Manufacturers' production and sales statistics, in the first half of this year, the sales volume of heavy trucks in China reached 258,800, an increase of 66.84% year-on-year. Four of the top 6 key companies' sales increased by more than 60% year-on-year. Among them, the sales of China National Heavy Duty Truck reached 55,000 in the first half of the year, and sales of Shaanxi Auto and Foton Auman increased by 87.55% and 120.17%, respectively. Authoritative sources believe that China’s heavy truck market will experience a leapfrog development. In this process, the market structure will be divided and reshuffle will be inevitable.

On June 15, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. was established. At the licensing ceremony, industry insiders pointed out that the new joint venture company will have a major impact on the pattern of China's heavy truck market. This is not groundless.

The first camp will be three-fold

As the two leading companies in China's heavy truck industry, Liberation and Dongfeng have long occupied the position of the first camp of the industry. As the market demand for trucks has become lighter and heavier, the weaknesses of the liberation and Dongfeng products have gradually revealed. The heavy trucks that rely mainly on Hodgkin’s products and the quasi-heavy trucks that have been fortified on this basis are becoming more and more ineffective when they are heavy trucks on the Steyr platform.

A marketing manager of a marketing department of the company reluctantly said: "It seems that we have a flock of sheep and we have reached the people's column after the fertilizer." Cai Dong, general manager of China National Heavy Duty Truck, did not deny this: "They do We have cultivated a large number of users for us. When the quasi-heavy card users have conditions for high-power heavy trucks, we have exactly the products waiting for them.”

When talking about the production and sales targets in the second half of this year, relevant head of China National Heavy Duty Truck Group said, “There is no big problem in guaranteeing 90,000 vehicles. It is also possible to work hard to reach 100,000 vehicles.” The responsible person’s “big talk” was obtained. Most of the industry peer recognition.
What does it mean to produce and sell 100,000 heavy trucks annually? This means that there will be a seat of China National Heavy Duty Truck in the world heavy truck manufacturer club. At the same time, being among the first camps of domestic heavy trucks, forming a three-way situation with liberation and Dongfeng will also become a matter of course.

Second camp status will be rewritten

The second camp originally included China National Heavy Duty Truck, Shanxi Auto, Futian Auman and Chongqing Hongyan. If Sinotruk stepped out of the second camp, what changes the remaining three companies will have in the card industry will become the focus of attention in the industry.

It is understood that Shaanxi Automobile sold 30,600 heavy trucks in the first half of this year and plans to sell 60,000 vehicles throughout the year. Futian Auman sold 32,300 vehicles in the first half of the year, and the planned sales target for the full year was 60,000 vehicles. It can be said that the performance of the two companies in the market is inseparable. What is certain is that no matter who wins, the advantage will not be obvious, and the position of the second camp will be rewritten.
It is worth noting that Chongqing Hongyan. In the first half of this year, the company achieved an 80% year-on-year increase in sales, and completed 70% of the annual mission. After the establishment of the joint venture company, Xinhongyan's sales target this year is to ensure a 40% increase over the same period last year.
Next year, Hongyan and Iveco jointly developed a hybrid vehicle to enter the market. According to reports, the car is not only suitable for the characteristics of the Chinese market, but also can be integrated into Iveco advanced technology, will become the new Hongyan gradually replace the old products of the main models.

Analysts pointed out that since the hybrid car can replace Red Rock's own old model, it can also replace the old products of other companies in the Steyr platform. Therefore, the new Hongyan after the joint venture may become a dark horse in the second camp of heavy trucks, and it is more likely to become a dark horse impacting the original product pattern of the charging card market.

The third camp is extremely suspicious

The third camp of heavy truck includes North Mercedes-Benz, Valin Heavy Industry Truck, Jianghuai Gefa, Nanxi Lingye, Shanghai Huizhong, Dongfanghong, Dongfeng Nissan Diesel, and Jinan Huawo. These companies have different historical backgrounds and their strengths are very different. Both Hualing Heavy-Duty, which has emerged in recent years, have also experienced a red flag in the low-level production and sales for many years. Due to different positioning and goals, there are also many variables in the development of the company.

It is reported that Valin Heavy Duty Truck produced and sold more than 6,000 vehicles in the first half of this year. The annual technology is to ensure 10,000 vehicles and strive for 12,000 vehicles. The company's goal is to fully enter the second camp, and strive to become a domestic heavy truck market can not be ignored strength.

Can other companies, such as Shanghai Huizhong, be included in the new framework of SAIC's heavy-duty commercial vehicles after SAIC reorganized Chongqing Hongyan? Where does Nan Ke Ling Ye go when Iveco focuses on the development of the new Hongyan heavy truck project? These problems are extremely suspenseful. Therefore, the third camp has become the most suspenseful camp in the heavy truck industry and deserves attention.

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