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According to reports, orders were broken through 800 units on a single day in January, with 12,253 units sold and 8,991 units sold, a year-on-year increase of more than seven times, and ushered in the opening month of the first month;
In February, the order volume exceeded 900 units on a single day, the output exceeded 15,000 units, and sales of nearly 10,000 units, a five-fold increase year-on-year, continued to maintain a high growth trend;
In March, it still maintained a high growth trend, and it is expected that it will reach 18,000 vehicles by the end of the month and the average daily order will exceed 600 vehicles. Given the current steady growth of the heavy-duty truck industry, Shanxi Auto's goal of achieving 30,000 heavy trucks in the first quarter was not a problem, and DeLong F3000 orders reached 62.6% of the total.
From the figures, it can be seen that the high growth for two consecutive months not only gives Shaanxi Auto full confidence in the 100,000 targets in 2010, but also allows dealers to look forward to the sales of Shaanxi Auto in 2010.
These data indicate that Shaanxi Automobile's newly listed DeLong F3000 plays an important role. In January alone, Shaanxi Automobile DeLong F3000 orders have reached more than 6,900 vehicles, DeLong F3000 orders increased to more than 8,500 vehicles in February, only a few months of the market DeLong F3000 has reached such a result, which in the heavy truck industry Created a new listing of a legend, from all kinds of data show that the debut of Shaanxi Automobile Delong F3000 products to break the truck industry, a "curse."
"Curse 1": complex transportation environment, new cars are difficult to reach for a short time
The difference between a truck and a car is that the replacement of the car is very fast and the replacement is very rapid, and the truck is often a new product, this product is within three or four years or even longer, only on the original product. Make small changes. It can be imagined that when there are new products appearing, the user is difficult to accept in a short time, a long wait and see is the user's normal mentality.
After the introduction of new products of Shaanxi Auto DeLong F3000, from the listing in September 2009 to the beginning of 2010, the full range of DeLong F3000 products was launched. In just a few months, F3000 orders reached 62.6% of the total. The fastest products in the industry generally take 3 years to enter the mainstream market. However, the DeLong F3000 has sold 23045 vehicles in just 5 months. The reporter learned from Shaanxi Auto that the DeLong F3000 had passed the test of more than 100 heavy-duty trucks in different environments before it went public. , Power, safety, fuel economy performance is very prominent, affirmed by users, quickly formed a market reputation.
DeLong F3000 has completed its difficult "upstage" process, and successfully established a new benchmark for new sales within the industry.
"Curse 2": The new product boasts users are hard to buy
Similar to the “curse one†situation, after the new products are on the market, publicity is indispensable. Advertising investment, dealer promotion meetings, user meetings, etc. are all influx of users. They can be used as trucks. For users, they are hard to take the initiative to purchase new products, and wait and see again is often their attitude.
Of course, there are exceptions, this is not a Henan users to play chase Shaanxi Auto heavy truck to the team, inquire DeLong F3000 manufacturers, and take the train to take the train to buy the DeLong F3000 dump truck, this scene is really touching. The user who saw the "2009 National Super Truck Cross Country Race" on TV was conquered by the DeLong F3000 heavy truck in the outstanding performance of a 20-meter sand bunker, a 1.5-meter deep water hole, and a triple peak. He said: "This time I made a special trip to get cash to buy a car. If I couldn't buy the DeLong F3000, I wouldn't go." The quality of the Shaanxi Auto heavy truck has already penetrated into the heart of this Henan user.
Since the beginning of 2010, the full range of products of Shaanxi Auto's "Super Value Edition" 2010 has become a hot spot for everyone. This product integrated with German MAN, Weichai Power, Germany BOSCH, Austrian ALV, Fast, Hande and other advanced technologies has made a large number of technologies and applications that adapt to China's transportation environment, and the overall performance is superior to other domestic heavy trucks currently. The brand has “four super†features of “ultra-comfortable, ultra-intelligent, super-saving, and super-safeâ€, providing the best solution for users to efficiently transport. It is no wonder that the Henan user has also chased to buy Shaanxi Auto DeLong F3000.
"Curse 3": High price of new products cannot be synchronized after-sales service
Product upgrading, quality must be improved, the price increase is an inevitable trend; coupled with the user knows nothing about its use of running-in, after-sales service can sync my heart is not the end, the more I fear the more afraid to buy, more and more created a "magic The generation of curses.
DeLong F3000 has been building a "super value" concept since its launch. According to a distributor in Jinan, Shandong, Shaanxi Automobile Group has given its distributors great support and the support of services and accessories is very strong, so dealers can also give users Bigger discount rate. Compared with the DeLong F2000, it is only a slight increase. Through the understanding of the dealer, the user is fully satisfied. Buy high-quality products at low prices.
On the service network, Shaanxi Auto has already set up a network before the DeLong F3000 is listed, and has implemented accessories, difficult technology and other related services to service outlets everywhere. According to Shaanxi Auto, in 2010, Shaanxi Automobile took the lead in delivering the DeLong F3000. Service accessories, to implement more user-friendly service activities, to ensure the timely solution of the problem, so that users are truly satisfied and at the same time Shaanxi Automobile's "speed action" also allows service efficiency and then speed, service guarantee and then speed, service quality and then speed three To speed up, in order to ensure the timely service, service system innovation service model, to achieve a high degree of integration of enterprises, users, service stations, Shaanxi Steam in the country's 19 parts center warehouse distribution in time, unconditionally meet the needs of new product services.
Shaanxi Automobile's ability to break the "curse" after the new listing of the truck industry is in the final analysis depends on the DeLong F3000 excellent product quality, high quality service system, only with the dual protection of hardware and software, DeLong F3000 won the user The trust gained the best reputation in new products.
It is learned that Shaanxi Steam will push forward the "Spring Service Month" campaign in March, which will further help the first-line sales market. (Editor: Gong Lei)
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