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Agricultural plant protection is more demanding on the technical requirements of the drone itself, and its operational impact is directly related to the vital interests of the majority of farmers. The “hard fist†of agricultural plant protection drones is still independent research and development capability and technical maturity level. Manufacturers who do not have “hard fists†will not be able to escape the shuffled bad luck.
Plant protection drones are "hard". After-sales service needs to be improved
[China Agricultural Machinery Industry News] In 2016, it was praised by the media and the industry as “the first year of dronesâ€. The drone industry is also widely regarded as “a blue oceanâ€. Manufacturers and capital are also eagerly awaited. More than 110 drone companies have brought more than 200 drones to the show. "UAV industry application" has become the new favorite of the drone industry in the past two years; in many UAV industry applications, agricultural plant protection has gradually become a "blue ocean in the blue ocean."
Plant protection drones are "hard". After-sales service needs to be improved
The author believes that most UAV companies have realized the value of “hard fistsâ€, but they are still lacking in the “soft power†of UAV integration services, especially after-sales service, so that there are some overseas industry insiders. Irony: "ChinesedronecompaniesareveryChinese: theysellandgo" (Chinese drone companies are very Chinese, they have gone away after selling the products), and the implication is that the Chinese drone companies are not in place after the sale. Indeed, for agricultural plant protection drones and even the entire drone industry, after-sales is a very difficult "hard bone".
As far as the drone is sold (whether at the consumer level or the industry application level), the author believes that the following problems exist:
As far as the drone product itself is concerned, its high technical content and high threshold for use are not as popular as household appliances and mobile phones. The characteristics of the drone determine that once it is damaged, the after-sales problems involved will not be convenient. Solution. First, users can't repair themselves, and it's hard to find maintenance company repairs easily. Therefore, the company will be the only after-sales option for users, which also causes the drunk driving pressure of drone companies. Second, similar to a mobile phone such as a mobile phone, once the card is stuck or there is a software problem, the user can even solve it himself; but once the drone has an accident or malfunction in use, it is very likely to lead to cumbersome and complicated after-sales maintenance. .
Secondly, as far as the after-sales work itself is concerned, some enterprises have no intention to undertake heavy after-sales service work, and there is not enough funds and strength to support the after-sales service system. Individual enterprises even ignore the importance of after-sales work. According to public reports, “Yao Benchao, the brand director of Shenzhen Zero Unmanned Aerial Vehicles, said that they know the rate of drone repairs, which accounts for 30% of their sales.†This shows how the proportion of after-sales work in the UAV industry is high. Guangzhou, which enjoys a certain reputation in the agricultural field, only sells plant protection services to end users, or sells plant protection drone flight control (not the whole machine) to third-party manufacturers, thus subtly avoiding the level of drone products. After-sales issues. The social platforms such as major drone forums and post bars often have "spits" for the sale of drones. There are many complaints about the after-sales attitude, such as poor after-sales attitude, and the fact that manufacturers are focused on R&D and front-end sales. This also reflects the common problem of Chinese independent brand enterprises: attaching importance to products and sales while neglecting after-sales and services. At this point, the practices of international companies such as Apple are worth learning.
After that, the agricultural plant protection drones are aimed at the majority of farmers and local plant protection teams. This user group determines that any manufacturer wants to have a better after-sales service system, and needs to establish an integrated service site. It is necessary to have professional maintenance and technical personnel to give the workers scientific knowledge and guide the necessary technical knowledge. From the current situation, there is a huge gap in professional talents in this area. Most companies are unable to cultivate enough professionals in a short period of time. At the same time, manufacturers will consider establishing their own service sites only when the products have a large sales volume in the local area. So this will be a circular system, namely: bigger and stronger after-sales service --- forming a good reputation, increasing sales --- building a more complete service system --- increased sales --- making the service system more "going heart".
In short, the plant protection drone is indeed a blue ocean. The leading technology and products are the conditions for entering the blue ocean and the advantages of people. The after-sales service is placed in front of all plant protection drone manufacturers. Cut down; rely on products to hit the market, rely on after-sales to win word of mouth, one attack and one guard, complement each other.
Through the above analysis, we can see the objective "hard injury" of the plant protection drone after the sale, then has the company made a useful attempt to solve these "hard injuries"?
In 2016, with the entry of the innovative DUA leader in Xinjiang, we no longer lack reliable and durable plant protection drones. However, with the rapid expansion of the user scale, the market is in urgent need of “car insuranceâ€, “car maintenance†and other more “heart-to-heart†and more grounded services to fill the market demand and improve the industrial service chain of UAVs in industries such as plant protection. Therefore, the farmers can not only afford to fly, but also enable the farmers to fly with peace of mind and no worries. In fact, the intimate service of the agricultural plant protection machine “machine damage insurance†is not new, and there are many similar insurances on the market. Through insurance such a platform, reducing the losses of farmers and plant protection teams is a good way to solve problems.